Free Trade Fair Analysis

Trade fairs are expensive.
Random outcomes shouldn't be an option.

If you can't clearly say what your last
trade fair actually delivered,
that's not a lack of insight.
It's a structural problem.

In my free Trade Fair Reality Check, we create clarity on where your trade fair currently loses impact and whether trade fairs make sense as a strategic part of your sales process.

  • 45 minutes
  • Gain clarity
  • Make decisions

Your situation

„We went to the fair,
but real leads? None.“

You're investing time and money in trade fairs but the ROI just isn't there.

„The fair was not
properly prepared."

Instead of targeted conversations, there's chaos and a lot of frustration.

„I'm not even sure
if all the effort was worth it."

And you have no clear idea what to improve next time.

How the Analysis Works

  • Structured questionnaire (approx. 15 minutes): You answer a short questionnaire about the preparation, execution and follow-up of your last trade fair. This is purely for orientation and serves as the basis for our conversation.
  • Analysis call (30–45 minutes): We analyse your last trade fair along the phases before, during and after the event and identify where sales and revenue potential is currently being lost.
  • Action plan: You receive three clearly prioritised levers that would have the greatest impact on future trade fair performance. At this stage, it is too early to talk about concrete implementation.
  • Decision basis: This gives you a clear basis to decide whether trade fairs should play a strategic role in your sales process.

Who I've already supported

Victoria supports us at trade fairs by planning meetings at the stand, accompanying professional discussions on site, and taking care of follow-up afterwards. We value her reliability as well as her open and communicative nature and benefit greatly from her experience in the energy sector.

Mirko Danzmann, Managing Director GRIDSIDE Energy Consult GmbH

We worked with Victoria during our EXIST startup grant to develop a sales strategy aligned with our sustainable business model. She quickly got to the heart of complex topics and guided us with clear actions and valuable insights. Thank you for the inspiring collaboration!

Anne Richter & Kristin Nebauer, Co-Founder pre-matter Textile Studio (Reformed Wool project)

We worked with Victoria on sponsor acquisition for our conferences in the fields of renewable energy and e-mobility. Clear, structured, and reliable, yet creative and consultative, with a strong personal network. Collaboration that truly delivers. Thank you!

Bernd Porzelius, Managing Director Conexio-PSE GmbH

I’ve worked with Victoria across multiple customers and leads and she consistently delivers. She is genuine in her approach. There’s no front, just her. That builds trust instantly. She’s focused and driven: she plans each step, tracks progress and goes for the deal with a great attitude. Victoria will not sell anything that isn’t ‘real' and you feel her authenticity.

Pieter Noorman, Managing Director of TandemDrive

Victoria Ulbricht’s market analysis provides a precise and comprehensive overview of the stationary storage sector, offering valuable insights that support our strategic planning. Her industry expertise and detailed evaluation are an indispensable foundation for making well-informed decisions.

Andre Uhlmann, Head of Founders Network SAXEED at TU Bergakademie Freiberg

How was your last trade fair?